Boulder is a mecca for runners and outdoor recreationists. There’s no better place to keep our fingers on the pulse of the sport, the activity and the escape that we so dearly love. If you’re in Boulder, stop by our flagship store!
We love running. We eat, dream and sleep running. Marathons, ultramarathons, 5Ks, triathlons, trail runs, group runs, track workouts – you name it, we’re there.
We love helping people who want to improve their running form, efficiency and performance. We recommend several small run technique tips that can unlock big improvements, and compliment the Newton ride. Learn more here.
We are proud to be the first running shoe company to achieve B Corp status. This certification exemplifies our commitment to meeting rigorous standards of social and environmental performance, accountability and transparency based on assessment from the non-profit B Lab.
We believe strongly in the old adage “To whom much is given, much is required.” We’re proud to sponsor a number of charities including BreastCancer.org, Trickle Up and One World Running. In the last year, we donated more than 6,000 pairs of shoes and more than 1,600 in employee volunteer hours. Learn more about our unique partnership with Trickle Up here.
We’re socially conscious, eco-friendly, digital savvy, dogs-in-the-office runners who are committed to bringing you high-quality, responsive running shoes to help you run better.